For more than 15 years, the Design Leadership Network has consistently supported its members and partners through a variety of programs. But while the entire world—including the design industry—grapples with the effects of the coronavirus pandemic, the DLN has doubled down on its mission with several new initiatives.
Serving principals of design and architecture firms and media companies, the membership-based organization made a quick programming pivot in March, which hinged on its new Community Calls. “The calls began immediately,” DLN founder and Waterworks CEO Peter Sallick tells AD PRO. “The idea was that everyone must be experiencing this crisis in a similar way, and we wanted to give our members a platform to talk about it, peer to peer.”
In the beginning, members could sign up for as many sessions desired through a calendar invite. As the weeks went on, the process became a little more streamlined, but the purpose was the same. “The very first calls dealt with the immediacy of action many of our members’ firms had to take—including the challenges of working remotely,” explains Sallick. “We began to track the call topics week by week and realized these were very important moments in which members became very closely connected and were speaking candidly about everything from getting PPP loans to how they were planning to interact with their clients.”
These candid peer huddles laid the groundwork for the Expert Access program—the logical next step in bringing the conversation to the wider membership. “If you were to look at the Expert Access programming to date, it’s been devised to answer the questions that have arisen during the Community Calls,” says Sallick. “There were concerns about what’s happening with travel, so we brought in travel expert Melissa Biggs Bradley, founder of luxury travel company Indagare, to talk about what the future of travel might look like. It’s essentially a loop in which questions and concerns are posed and we answer them.” Other topics in the video-based program have included a conversation led by DLN advisor Michael Boodro with James LaForce on “Messaging in a Crisis,” and a discussion with Jim Hanley of Taconic Builders and Rick Juneau and Greg Marquez from Bulley & Andrews on “Navigating Job Site Safety.”
The April cover of Hive. “I think one of the exciting things about this time—as challenging as it is—is that we’re all going to find new ways of working and we’re going to continue to build new things,” Sallick says.
Photo: Courtesy of DLN
“I’ve been part of several calls,” says Patricia Benner of Benner Landscape Design. “Particularly from the outset—when we were all so bewildered about what was happening—it was great to have that peer group for support and a format for sharing advice and solutions.”
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