Legends Invests in PFL and Gets Minority Equity Stake in the MMA League
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Sports and entertainment hospitality company Legends has partnered with the Professional Fighters League to manage its sponsorship, ticketing, and venue operations. As part of the long-term partnership, Legends has invested in the PFL to receive a minority ownership stake in the MMA league.
Legends, founded in 2008 by the New York Yankees and Dallas Cowboys, will also help develop a new training and production facility for the PFL, whose fights air on ESPN2 and stream on ESPN+. The league’s 2021 regular season was held over six weeks in Atlantic City, N.J., and its playoff event will take place later this month at the Seminole Hard Rock Hotel & Casino in Florida.
“Legends will work closely with PFL to enhance the fan experience, and also create new revenue-generating opportunities that will help further the long-term goals of the league,” Legends COO Mike Tomon said in a statement.
The PFL raised $65 million in February, bringing its total funding to $175 million. Notable investors in the league include Elysian Park Ventures, Ares Capital, Monumental Sports & Entertainment CEO Ted Leonsis, Washington Nationals owner Mark Lerner, rapper Wiz Khalifa, and former NFL running back Marshawn Lynch.
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August 04, 2021 at 02:05PM
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