Your lawn care business might use some of the highest quality tools, but running a good service is much more than just the equipment you own. If you have poor customer service or don’t fully understand plants, your clients will likely be hesitant to call you back. Below you’ll discover some tips to keep in mind to ensure you run a great lawn company.
5 Tips to Boost Your Lawn Business’s Potential
1. Stay Organized
One of the best ways to keep your lawn business successful is simply staying organized. If you have a lot to do, consider using an online tool where you can keep notes, track your earnings, and list your customers. While you can write things down, you risk these papers getting lost or even misinterpreted. Online options can run into some problems too, but you can back them up – paperwork can’t be.
Besides focusing on customers, make sure to keep your workplace well arranged. It might be worthwhile to use communication apps to stay in contact with your employees. You can upload documents to this platform and receive instant notifications when someone comments or adds something.
Also, have your tax information handy. Many lawn care owners tend to panic when tax time comes around because they can’t find critical documents. If you have an accountant, ensure they receive all the necessary paperwork as it comes through. If you don’t, set aside a place where you can store it for future reference.
2. Get Insured
If you’re not insured, it could make people hesitant to hire you. This could be because they fear they might be held responsible if you’re injured or that they’ll have to pay to fix things that you might damage. However, insurance is legally required for lawn businesses to operate most of the time.
Lawn care insurance covers numerous things. These include:
- General liability
- Commercial auto and property
- Tools and equipment
- Contractors’ errors and omissions
Your insurance package can also be customized to fit all of your business’s needs. For instance, if you’re just starting out and on a low budget, you can purchase coverage that works around this. You can also find out about lawn care insurance costs online with the help of a virtual quote to get a general idea of what you might pay.
If you need instant insurance, many places can provide you with an immediate Certificate of Insurance (COI) after registering. This way, you can start working as soon as possible.
Once you get insured, your insurance agency will be available to assist you should you need to make a claim or have questions about something. This can give you peace of mind knowing that you’re covered no matter what might happen.
3. Get to Know Your Customers
Every client enjoys being remembered, not only personally, but if they have specific requirements for their yard. If you’re concerned you might forget vital aspects, write them down. You can then review them to stimulate your mind and prepare for the job.
In addition to this, keep a positive attitude and quickly reply to their texts, calls, or emails. You might even offer a long-time customer a special discount to show your appreciation. Small things like this might seem as if they wouldn’t do much, but they can make a huge impact.
4. Make Rainy Weather Policies
If there’s inclement weather, you usually won’t be able to perform your lawn care services. Rain can make it difficult to mow the grass and even see what you’re doing. To prepare for this, set a strict rainy day policy and make it clear to your customers. Then, to keep them updated on the conditions, send them a text or email informing them again of why you’re not coming and when you plan to be back to serve them.
5. Hire the Best
It’s always important to know that your staff provides the best service possible. But, conversely, if they perform a poor job, it will reflect badly on your company and negatively affect your lawn care’s future.
This is why it’s vital to hire only the top candidates. They don’t necessarily need to have a lot of experience but should show pride and dedication in their work.
If you’re not sure how to tell who might be ideal, ask some unique questions during the interview process. Some to use include:
- Can you describe your experience in the lawn care business, if any?
- How would you care for dying grass?
- Could you explain the different types of fertilizers?
- What is a perennial plant?
Besides this, get to know the person. For example, ask about their previous employment and their hobbies. This can give you a better idea of who they are.
Running a successful lawn business takes time and effort. You not only need to stay organized, but you have to focus on maintaining a good customer relationship. With the tips above, you can easily ensure that your lawn business is set for success.
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